How Celebrities Use the Web to Promote themselves
Rapper Chris Brown has been sentenced to jail for assault. Celebrities fall into a different category of people and some get richer from this while others fail. Rapper Chris Brown got into trouble with the law after he was charged with assaulting someone at a party in Los Angeles. If the assault had taken place a few years ago, we would not have seen any celebrity fall on hard times. Instead, everyone would still be singing and making music.
There are a number of ways for a celebrity to get publicity these days. The internet is full of blogs, articles, videos and photos that feature celebrity lives and their latest escapades. For example, if there is a photo of a celebrity that has been featured on an online magazine or newspaper, that celebrity’s fans can re-create the photo on instagram and post it on their page for all to see; thus creating a viral video.
A similar thing happens with the social networking sites. When a celebrity gets involved in a story, they put up a video and allow it to be viewed by everyone who likes that type of content. The social media sites have become the new live television for celebrities. A celebrity can be watched by anyone anytime of the day if a certain clip is posted on the site.
Another way for a celebrity to get publicity is by traveling. A celebrity can go on a press tour just for the sake of being seen. This is especially well known with actors and entertainers who are well known around the world. Traveling is a very popular past time for many celebrities and their celebrity families as well.
Another way for celebrities to promote themselves is by producing their own reality show to air on YouTube. Some celebrities with reality shows have actually been able to generate a large viewership on YouTube. This is mainly because of the fact that they were able to create an actual show instead of just making a video for the sake of posting it on YouTube. They went out into the world and promoted themselves and their merchandise through this medium.
All of these things are great ways for celebrities and their families to get the word out about them and their businesses. It makes it easier for people to find them because there is no specific media related to their profession. A celebrity can be on both coasts and in both sizes of cities without the cameras rolling. It all comes down to the fact that the Internet has changed the way we interact with each other and it is not going to take much longer before it changes the way we interact with our stars as well.